the process
connect.
whether a brand is looking to connect with an influencer or an influencer is exploring an opportunity with their favorite brand, a real connection to identify true synergies begins with proper outreach, a personal touch, & proactive communications.
build.
to build the necessary trust between a brand & influencer for a seamless partnership, processes & tracking methods are put in place to maintain a mutually beneficial & effective relationship between the two parties.
grow.
once a campaign’s goals have been achieved, the brand x influencer partnership is capable of growing well beyond the agreement date. to grow is to have the influencer develop brand equity & diversify their creative skillset, while the brand expands its network.